Saturday, April 22, 2006
Game Advertising Facing Possible Review in the UK
While using pre-rendered cgi graphics is nothing new in game related advertising, it looks like the UK's "Broadcast Advertising Clearance Centre" is interested in reviewing how the use of pre-rendered video is misleading customers.
Apparently, the MCV: TV ad 'lies' face ban">Advertising Standards Authority received a few complaints about Activision's "Call of Duty 2" title as customer's were misled about the in-game graphics and were eventually let down once they bought the game.
Game publishers in the UK have recently begun to include disclaimers in their ads to inform customers that some of the graphics shown are not representative of the in-game experience.
Apparently, the MCV: TV ad 'lies' face ban">Advertising Standards Authority received a few complaints about Activision's "Call of Duty 2" title as customer's were misled about the in-game graphics and were eventually let down once they bought the game.
Game publishers in the UK have recently begun to include disclaimers in their ads to inform customers that some of the graphics shown are not representative of the in-game experience.
# posted by Chad Stoller @ 11:59 AM 
