Wednesday, March 22, 2006
Mobile content should be used to reduce subscriber churn
An article in today's register, reports that mobile customers in the UK don't want to pay for mobile content. Citing a recent survey performed by consulting group KPMG, mobile customers will use the premium content services, but they aren't interested in paying a premium.
While this isn't necessarily new news, but the article does endorse that premium content should be used to reduce subscriber churn.
Operators should view mobile content as a way to reduce churn rather than as a new revenue stream, according to a worldwide survey from accountants KPMG. Forty per cent of those questioned said they would not pay a premium for mobile content.
While this isn't necessarily new news, but the article does endorse that premium content should be used to reduce subscriber churn.
Operators should view mobile content as a way to reduce churn rather than as a new revenue stream, according to a worldwide survey from accountants KPMG. Forty per cent of those questioned said they would not pay a premium for mobile content.
# posted by Chad Stoller @ 10:16 AM 
